Famous Logos Cost

How much it cost to design these famous logos

Identity design community Stock Logos has revealed interesting price details about some of the world’s best-known logos.


The company logo of Nike is shown at the U.S. Olympic athletics trials in Eugene

The ‘Swoosh’ cost $35 or Rs 1921. The Nike corporate trademark was created in 1971 by Carolyn Davidson, while she was a graphic design student at Portland State University. But over course of time, Nike made sure the designer was paid handsomely for creating one of the world’s most iconic brands. (REUTERS/Mike Blake)

Pepsi And Frito Announce Plans To Cut Sodium, Sugar, And Fat From Products
The Pepsi logo came at a hefty price tag of $1,000,000 or Rs 5,48,80,000! According to Stock Logos, the new Pepsi logo was designed by the Arnell Group in 2008.
Note that the logo prices include a complete branding package unless otherwise noted.
(Photo Illustration by Joe Raedle/Getty Images)

How much it cost to design these famous logos
The ANZ (Australia and New Zealand Banking) group logo redesigned in 2009 cost the organization $15,000,000 or Rs 82,32,00,000. (AFP PHOTO / Torsten BLACKWOOD)

The Accenture logo is priced at a whopping $100,000,000 or Rs 5,48,80,00,000. It was designed by Landor Associates in 2000, according to Stock Logos. (AFP PHOTO LOIC VENANCE)

A woman walks past a Coca-Cola truck truck at a distribution center in Alexandria
Coca-Cola logo also didn’t cost a paisa. The famous logo was created by the bookkeeper of the inventor of the beverage.
“The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period,” says.
(REUTERS/Kevin Lamarque)

A photo of the Google Inc. logo is shown on a computer screen in San Francisco
Now this logo is famous. And it cost nothing to design. According to Stock Logos, the original Google logo was designed in 1998 by Sergey Brin, one of Google's founders.
“Later it has been fine-tuned several times, but the original concept was kept intact.”
(REUTERS/Robert Galbraith)

Enron On The Verge Of Collapse
The brand was in the News in India just over a decade back: The Enron logo came at a price tag of $33,000 or Rs 18,09,225. (Photo by James Nielsen/Getty Images)

Oil Giant BP Reports Third Quarter Profits
The new BP logo (redesigned in 2008) had a price tag of $211,000,000 or Rs 11,57,96,80,000. (Photo by Greame Robertson/Getty Images)

Olympics Day 9 - Athletics
This was one of the most controversial logo designs when it was first revealed. The London 2012 Olympics logo was loved by many, slammed by as many and it came at a price tag of $625,000 or Rs 3,42,65,625. The logo was designed by Wolff Ollins in 2007. (Photo by Streeter Lecka/Getty Images)

Investigation In Jimmy Savile Allegations Continues
One of the world’s most admired brands and recognizable logos, the BBC one redesigned in 1987 cost $1,800,000 or Rs 9,87,84,000. (Photo by Peter Macdiarmid/Getty Images)

An illustration picture shows the log-on icon for the Website Facebook and Twitter on an Ipad in Bordeaux
TWITTER: The original Twitter logo was in use from its launch in March 2006 until September 2010.According to Stock Logos, the price tag was $15 or Rs 823. (REUTERS/Regis Duvignau)

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